An oboe-playing football player! The ad is called Mr. Oboe.
I can only imagine every oboist watching the Superbowl (10 or 12 of us?) leaning forward and saying, "Oh my goodness. Is this for real?" I did.
Of course, we are watching 20 minutes behind on DVR, so as I logged on to blog about it, I notice that Patty beat me to the blogging punch. She agreed though--best ad ever! (Better than Alex Klein on Geico? Well, yes. If Alex played the oboe on that commercial, he might have beat out Mr. Oboe.)